Since its inception in 2011, TCC has conceptualized and executed projects to tell impactful stories in the areas of Public Relations, Media Relations, Cross Linkages, Marketing and Brand Strategy. Our work is designed to tap into the mind space of the third-party endorser, the opinion maker, the critic and the influencer. For a brand entry, brand launch, brand revitalization or brand communication sustainability, we are committed to understanding our clients’ business issues, being knowledgeable about their competitors and anticipating their communication needs. We help brands articulate their vision and communicate meaningful messages that drive the understanding of their business strategy among key audiences – press, analysts, customers, the financial community and distribution partners.
Headquartered in New Delhi, we have a national footprint with a wide network of successful partnerships in all major cities of India.
We are the Indian arm of SERMO, an international network of independent PR Consultancies that offer global intelligence to international and local PR campaigns and events.
Sonalee is the force behind TCC’s success as one of India’s leading boutique PR agencies for Luxury businesses.
Equipped with an Honours degree in History from St. Stephen’s college in Delhi in 1993, Sonalee also studied Certificate courses in Art History from the National Gallery and the National Gallery of Modern Art, India. After a successful career in Broadcast Journalism and Publishing, in 2003 she joined The Friday Corporation; it was here she met her future business partner Arjun Sawhney. Together, in 2001, they created The Communication Council, a brand that is considered the ‘go-to’ for luxury and high-street PR in India.
Sonalee binds together the various companies under EGG, their clients and the people; making EGG Communications an industry leader, boasting longstanding relationships with the likes of the LVMH group and American Express.
Arjun Sawhney is the driving force behind the innovative and astounding work by his group of companies.
Armed with an MBA from the College of William & Mary, Virginia, USA; Arjun joined the ranks of investment bankers at Citibank in 1992. After five years of crunching numbers, Arjun realized that his interest lay in the field of branding and brand marketing and thus began the journey that has made him a force to reckon with in the industry.
After successfully establishing The Friday Corporation in 1999, Arjun moved on and created The Communication Council, a leading boutique PR agency and Green Goose Design in 2001. In 2010, Periscope was launched and specialized in conceptualizing events for TCC and GGD’s niche clientele. 2012 saw the birth of The Communication Council Social - a digital agency for the new media of the new world.
Team TCC consist of senior-level public relations and marketing consultants with editorial and creative skills that have been built over years of delivering PR services to brands and business, from established ones to start-ups.
Our content development and marketing expertise ranges from press releases to blog posts and videos designed for sharing on social media platforms.
A dedicated team is assigned to an account. All work undertaken by the team and efforts made will be under the guidance of the directors of the company and the team identified to service the account will have a strong working relationship with the target media. Once every month, a meeting between the dedicated team at TCC and designated representatives from the client’s team will be held to discuss progress and strategy regarding the upcoming projects and media/brand communications.